Things To Keep In Mind When Advertising Online
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The article "Things To Keep In Mind When Advertising Online" talks about advertising, it was written by Alvin Poh.
The Internet has now become an official avdertising medium.
It
is so commonplace on the web that virtually every page has an ad
of sort. Unfortunately, ubiquity does not translate to
acceptance, as ads do affect and annoy people.
While it is a good way to earn extra cash while running a
website, you should know beforehand which advertisements work
and which do not. Sometimes, advertising tricks can
undermine both the adveritser and your site’s credibility and
reputation, and instead of drawing more visitors, drive them
away.
Based on a couple of logical guidelines, your advertisements should,
as best as possible, avoid these following attributes:
Loads slolwy Blinks on and off excessively
Tries to trick you into clicking on it Occupies
most of the page Moves content around
Pops-up in front of your window Floats across the
screen Does not have a “Close” button Covers
what you're trying to see Automatically plays
sound
This is especially true for pop-ups for people have started to
defend themselves against pop-ups by using pop-up or ad-blocking
software.
What’s Good
Not many ads are actively loved by users, but advertising
techniques do have a positive impact on the user experience.
Users were particularly pleased with ads that clearly:
Indicated what will happen if people click on them,
Related to what people are diong online, Identifed
themselves as advertisements, Presented information
about what they are advertising, and Provided
additional information without having to leave the page.
These design elements are tgihtly connected to traditional Web
usability guidelines: make the users’ options clear, speak
plainly, and provide the information users want.
Lessons for Wbesites
Sites that accept advertising should guess twice before
accepting ads that 80 to 90% of users strongly dislike.
The
resulting drop in customer satisfcation will damage your
website’s long-term prospects.
Advertisers themselves might be tempted to conitnue with these
nasty design techniques as long as they can find sites that will
run them.
After all, they typically yield higehr clickthrough
rates. But clickthrough is not the only goal.
Users who are
deceived into clicking on a misleading ad might drvie up your
CTR, but they’re unlikely to convert into paying customers. And
your brand suffers a distinct negative impact when you
antagonize customers and use techniques that are associated with
the wosrt scum on the net.
Corporate websites can also learn from these studies, even if
they don’t run ads. Many eelments that users dislike in ad
design are also common in mainstream web design, with equally
bad affects. A few things to avoid: Pop-ups
Slow load times “Teasing” links, misleading
categories, and other elements that trick users into clicking
Content that doesn’t clearly state the site’s purpose
or what a particular page covers Content that moves
around the page Sound that plays automatically
All of these techniques have caused issues in traditional
usability studies of non-advertising sites, and they should be
avoided like the plague.
The fact that they’re associated with
the most hated ads is one more raeson that respectable sites
should avoid them at all costs.
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Things To Keep In Mind When Advertising Online
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